TikTok's Creator Rewards Programme, in TikTok's Own Terms
TikTok replaced its Creator Fund in 2023 with a new programme that disclosed higher per-view rates — and steeper eligibility requirements.
Eligibility thresholds decide who is inside the programme before any rate applies.
Photo: Ron Lach / PexelsWhat TikTok Published
The Creator Fund, launched in 2020, drew sustained criticism for paying creators fractions of a cent per view, with many reporting earnings well below what comparable reach produced on YouTube or Patreon. TikTok acknowledged the disparity implicitly when it announced the Creator Rewards Programme in 2023: the company stated in its own help documentation that the new programme was designed to pay "significantly higher" rewards than the Fund it replaced.
To qualify, a creator must meet TikTok's published thresholds: a minimum of 10,000 followers, at least 100,000 video views in the previous 30 days, an account at least 30 days old, and a personal account (not a business account) in an eligible country. The United States, United Kingdom, France, Germany, Japan, South Korea, Brazil, and Australia were listed among the qualifying markets at launch.
The deposit, after the platform’s cut.
Photo: RDNE Stock project / PexelsThe payment metric TikTok uses is RPM — revenue per thousand qualified views — rather than a flat per-view rate. According to TikTok's published documentation, RPM under the Creator Rewards Programme ranges from approximately $0.40 to $1.00 per thousand qualified views, depending on content performance signals. That range sits above what creators reported under the Creator Fund, where effective RPMs were widely documented at well under $0.10, though TikTok never published an official Fund RPM figure.
"Qualified views" is a defined term under the programme. TikTok's criteria require that a view come from a real account, that the viewer watch for a minimum duration, and that the video itself meet the platform's content-quality standards — which include originality requirements specifically designed to penalise re-uploaded or minimally edited content. Videos under one minute in length were excluded from the rewards calculation at launch, a threshold TikTok said was intended to favour longer, higher-effort content.
The content-quality score, which TikTok describes as a composite of engagement signals and originality markers, is factored into the RPM calculation directly, meaning two videos with identical view counts can generate materially different payouts. TikTok has not published the formula weighting those signals.
Creators enrolled in the Creator Rewards Programme cannot simultaneously participate in certain brand-partnership tools TikTok operates, and the programme remains unavailable to accounts classified as business accounts regardless of follower count. TikTok's eligibility and payment terms are subject to change, as its help documentation notes — the Creator Fund itself was altered multiple times between 2020 and its retirement.
| Minimum followers | 10,000 |
| Views required (prior 30 days) | 100,000 |
| Account age minimum | 30 days |
| Account type required | personal (not business) |
| Published RPM range | approximately $0.40–$1.00 per 1,000 qualified views |
| Creator Fund effective RPM (reported, not TikTok-published) | well under $0.10 per 1,000 views |
| Minimum video length for rewards eligibility | one minute |
The share, stated on the payout page.
Photo: Amar Preciado / Pexels