Section 4 of 4
The trade that sells the figure
The pitch is the artefact regulators read first, because the claim is printed on it.
The course-and-coaching business, MLM income disclosure statements as published documents, affiliate networks, and the FTC's own guidance on endorsements.
Photo: cottonbro studio / Pexels
-
Leading the sectionThe Document MLMs Are Required to Publish, and What It Usually Shows
MLM income disclosure statements exist because the FTC asked for them. The numbers inside them come from the companies themselves.
Long read · Photo: Leeloo The First / Pexels
-
The Webinar That Ends with a Price: What the Funnel Looks Like from the Disclosure Document
Free access, a timed offer, an upsell — the course-and-coaching funnel has a recognisable shape, and FTC enforcement filings have described it in precise economic terms.
Medium read · Photo: Ron Lach / Pexels -
What the Endorsement Guides Say an Influencer Has to Disclose
The FTC revised its disclosure rules for paid posts in 2023. The core obligation is simpler than the debate around it suggests.
Short read · Photo: Polina ⠀ / Pexels